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(Media) Advocacy and Social Marketing
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Mar 26 2009, 4:13 AM EDT
chachabooth
deleted resource where link not functional
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Social Marketing vs. Media Advocacy. Two different approaches toward a common public health goal
, in:
www.ux1.eiu.edu/~jcdietz/HST%203700/Social%20Marketing1%20vs.ppt
.
Community Tool Box: Chapter 34 Media Advocacy, in: http://ctb.ku.edu/tools//chapter_1034.htm Deals i.a. with the following questions: What are the media and
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(Word count: 430)
Feb 24 2009, 10:38 AM EST
chachabooth
I changed name of the page one level above
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Renamed from Social Marketing vs. Media Advocacy by
chachabooth
Feb 24 2009, 10:38 AM EST for: I changed name of the page one level above
Feb 20 2009, 3:14 AM EST
mikicesari
edit
6 words added
3 words deleted
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goal,
goal
,
in:
www.ux1.eiu.edu/~jcdietz/HST%203700/Social%20Marketing1%20vs.ppt.
www.ux1.eiu.edu/~jcdietz/HST%203700/Social%20Marketing1%20vs.ppt
.
Community Tool Box: Chapter 34 Media Advocacy, in: http://ctb.ku.edu/tools//chapter_1034.htm Deals i.a. with the following questions: What are the media and media advocacy? Why should you engage
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(Word count: 458)
Feb 17 2009, 9:48 AM EST
chachabooth
revised content
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Advocacy means openly supporting a certain viewpoint or a group of people. Advocating for a specific cause means to try to persuade local or national
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(Word count: 458)
Jan 21 2009, 12:45 AM EST
chachabooth
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There were only format changes (bold, italics, etc.) in this version.
See this version for details.
(Word count: 189)
Jan 21 2009, 12:41 AM EST
chachabooth
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161 words added
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Media advocacy and social marketing differ therefore in their orientation: Whilst social marketing focuses on behaviour change of the individual (and groups), media advocacy targets
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(Word count: 189)
Jan 18 2009, 3:12 AM EST
chachabooth
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Created by
chachabooth
Jan 18 2009, 3:12 AM EST for: no reason given
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Resource kit: The basics of peacebuilding/conflict transformation
Resource Kit: Communication, use of the media and peacebuilding
3. The Media's Orientation Towards Conflict
1. Introducing the themes: communication, media and peacebuilding
2. Change in human systems, communication and use of the media
4. Roles of the media in peacebuilding
5. Social Marketing: Getting Your Message Out
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(Media) Advocacy and Social Marketing
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Content - The transformative goals of peacebuilding and the media
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