Sign in or 
- EasyEdit
- Edit tags
-
(what's this?What are these tools?
People just like you can add or edit the content on this site. If you want to try editing, but aren't ready to add to this site, try our demo area.
Read more about editing pages at Wetpaint Central.
) - Report page
Share this
5. Social Marketing: Getting Your Message Out
Social marketing has so far been extensively used in the area of health and other social issues. It has rarely been applied to peacebuilding engagement. In essence, social marketing is a strategy for bringing about change – in the attitudes and behaviours of individuals and larger groups. Therefore, it can be applied to the field of peacebuilding/conflict transformation. This chapter first looks at what social marketing is and how it relates to media advocacy, before suggesting ways of applying it to peacebuilding initiatives.
| Use, change or add a content: | Use, change or add an activity: | |
|
|
chachabooth |
Latest page update: made by chachabooth
, Mar 27 2009, 11:18 AM EDT
(about this update
About This Update
changed structure so that all contents can be seen in index
- chachabooth
15 words added view changes - complete history) |
|
More Info: links to this page
|
There are no threads for this page.
Be the first to start a new thread.
