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| Version | User | Scope of changes |
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| Mar 27 2009, 11:18 AM EDT (current) | chachabooth | 15 words added |
| Mar 27 2009, 11:15 AM EDT | chachabooth | 83 words added, 3 words deleted |
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Social marketing has so far been extensively used in the area of health and other social issues. It has rarely been applied to peacebuilding engagement. In essence, social marketing is a strategy for bringing about change – in the attitudes and behaviours of individuals and larger groups. Therefore, it can be applied to the field of peacebuilding/conflict transformation. This chapter first looks at what social marketing is and how it relates to media advocacy, before suggesting ways of applying it to peacebuilding initiatives.
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