Change:  one can design, implement and evaluate social marketing campaigns are given as well as further resources.The transformative goals of peacebuilding and the media First activity [...]Second activity [...]Third activity [...]...   View changes from previous version. (Word count: 196)

Change: in conflictwork transformation/peacebuildingin work?peacebuilding? This section applies the social marketing concept, mainly used in the health field, to the field of conflict transformation/peacebuilding. Examples for guidelines how one can design, implement and evaluate social marketing campaigns are given as well as further resources. First activity [...]Second   View changes from previous version. (Word count: 102)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 42)

Change:  activity: What is Social Marketing?How does Social Marketing work?Social Marketing vs. Media AdvocacyWhat role doesSocial anMarketing organisationsthrough communications unit play in Socialconflict Marketing?transformation: How does Social Marketing workit practically?work? First activity [...]Second activity [...]Third activity [...]...   View changes from previous version. (Word count: 42)

Change: What contentis [...]Social Marketing?SecondHow contentdoes [...]Social Marketing work?ThirdSocial contentMarketing [...]vs. Media Advocacy...What role does an organisations communications unit play in Social Marketing? How does Social Marketing work practically? First activity [...]Second activity [...]Third activity [...]...   View changes from previous version. (Word count: 53)

Change: Renamed from 5. social Marketing: Getting Your Message Out by mikicesari Jan 13 2009, 3:10 AM EST for: Rename