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We often speak of the media in interactions with friends and family, but also in our professional interactions. But, what exactly is the media and what special forms of media have to be considered when thinking about media in conflict or post-conflict settings?

This is how Ross Howard, an experienced journalist who has worked a lot on the concept of peace journalism, defines media in one of his papers:

"Media [here] refers to the several mediums or channels used in an organized fashion to communicate to groups of people. Newspapers, radio and television are wellknown
examples. The Internet and World Wide Web are more recent additions. However, for the purposes of peacebuilding, media encompasses more than just the news and information business so typical of those channels. Entertainment programs from music to soap operas are part of the media. So are other channels including street theatre,
posters, traditional story-telling, and even comic books, to name only some.

The news media, or journalism, remains in the forefront of peacebuilding initiatives because at its best, it is the safeguard of democratic governance. At its best means
accurate and balanced reporting which fairly represents a diversity of views sufficient for the public to make well-informed choices. A reliable and diverse media that can express itself freely provides early warning of potential outbreaks of conflict. It serves as a watchdog over leaders and officials and holds them accountable. It monitors human rights. Its presence is essential to the functioning of other civil society actors. In less optimal environments, the media can still foster stability by providing essential information about humanitarian initiatives."
Source: Howard, Ross, An Operational Framework for Media and Peacebuilding, for IMPACS (Institute for Media, Policy and Civil Society), Vancouver, BC 2002, p. 4. <http://www.reliefweb.int/rw/lib.nsf/db900SID/JDAB-5P3HAB/$FILE/impacs-gender-03.pdf?OpenElement> (accessed 28 August 2009)

This means:
  • Media includes all types of print media (such as newspapers and magazines) as well as “old” electronic media (including analog radio and TV programmes). In recent years, the so-called new media has gained more prominance. Here, the internet sticks out. We also use more and more Web 2.0, including social networking sites, blogs and wikis.
  • But media can also mean other forms of communication channels, such as theater, songs and poems, stories, etc.
Sources:
Howard, Ross, An Operational Framework for Media and Peacebuilding, for IMPACS (Institute for Media, Policy and Civil Society), Vancouver, BC 2002, p. 4. <http://www.reliefweb.int/rw/lib.nsf/db900SID/JDAB-5P3HAB/$FILE/impacs-gender-03.pdf?OpenElement> (accessed 28 August 2009)

Wikipedia, Web 2.0, <http://en.wikipedia.org/wiki/Web_2.0> (accessed 28 August 2009)

Wikipedia, Media (communication), <http://en.wikipedia.org/wiki/Media_(communication)>
(accessed 28 August 2009)


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